Under Armour came to Holland to shoot a new commercial for Speedform with Dutch Superstar Memphis Depay. USA producer Greg Smith and director Gary Land of GLP Creative were at the helm. Amsterdam Production Services provided the stadium location, football extras, crew and equipment. Not to mention 2 sunny days.
The Telstar stadium in Ijmuiden provided the setting and they were very friendly hosts. Plenty of available light made for easy work for both the film and photography teams.
There was also no shortage of boy’s toys on the set as besides the usual gear we brought out the Phantom camera and Movi M15 rig. Not to mention rigging a theatrical smoke rig onto a golf cart for maximum smoke flexibility. Cough cough…
The pre-production and permitting time was pretty limited so we were pretty happy getting everything in place a couple of days after Greg’s first call. Top amateur football talent was a pre-requisite when playing with Memphis and thankfully that’s in plentiful supply in The Netherlands. After the crew kicked the ball around with him we can confirm he is indeed the special one.
Another standout feature of Amsterdam Production Services is the ability to deliver the best catering in film production in The Netherlands. Rino and Marcel of Dolce Vita catering drove up in their fire truck and knocked it out of the park setting new records for Mediterranean cuisine served in a parking lot.
The highlight of the day was a high school football tournament scheduled to start at 7pm of our second day. Needless to say when they heard Memphis was in da house it was nearly impossible to keep them quiet while we finished the final interviews. A round of honour and a signature session ended what was all in all a pretty amazing shoot.